ÐÏࡱá>þÿ tvþÿÿÿopqrsÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥Áq` 𿱰bjbjqPqP .¢::±¨ÿÿÿÿÿÿ¤JJJJJJJ^&½&½&½&½2½´^ÑìòÀòÀòÀòÀòÀÍÁÍÁÍÁPRRRRRR$½h%ÜvJ†çÍÁÍÁ†ç†çvJJòÀòÀÛ‹†çnJòÀJòÀP†çPJJòÀæÀ *eÈ&½ôìîP¡0Ñ â$ J4ÍÁ& óÎd WØ„Ûß«ÍÁÍÁÍÁvvÍÁÍÁÍÁцç†ç†ç†ç^^^d©Â­d^^^­^^^JJJJJJÿÿÿÿ THE VIRGIN ISLANDS HUMANITIES COUNCIL WTP CULTURAL HERITAGE TOURISM CONFERENCE THE FUTURE OF THE PAST: THE BUSINESS CULTURAL HERITAGE TOURISM September 15, 2007 Carambola Beach Resort St. Croix, U.S. Virgin Islands 10:28 a.m. - 12:05 p.m. ECONOMIC IMPACT AND ACCOUNTABILITY PAUL CHAKROFF, Moderator BEVERLY NICHOLSON-DOTY, Panelist ROGER DEWEY, Panelist NADINE MARCHENA-KEAN, Panelist ELITE REPORTING SERVICES P.O. Box 5619 Christiansted, St. Croix U.S. Virgin Islands 00823 (340) 713-1318 2 1 MR. CHAKROFF: Good morning, and welcome to 2 the workshop on Economic Impact and Accountability. My 3 name is Paul Chakroff. I'm the Managing Director of the 4 St. Croix Environmental Association or SEA. As you might 5 expect, I agree with her statement in opening this 6 conference when Delegate Donna Christensen said, "We need 7 to market the environment of St. Croix." I see it as 8 important for SEA, not only to protect our environment, 9 but to actively partner in promoting sound, balanced, 10 sustainable, economic development that harvests value 11 from the natural, cultural, historical and spiritual 12 legacy of St. Croix. 13 Before I introduce this morning's panelists, I'd 14 like to restate a couple other statements made by 15 speakers yesterday; thoughts we should keep in mind 16 during the workshop this morning. 17 "Without our past, we have no future." Felipe 18 Ayala. 19 "The consumer wants experiences indigenous to our 20 homeland." Dawn Drew. 21 "Incredible India spends 100 percent of its 22 marketing budget on cultural messages." And "India has 23 increased tourism revenue by 40 percent over the past 24 five years." Again Dawn Drew. 25 This morning we heard, "Tourism is not a costless 3 1 development," by Donavan Rypkema. 2 And I think we all saw that yesterday we had a power 3 outage for about six hours islandwide. This morning we 4 experienced a power outage in the other room. There are 5 certain infrastructure development investments that we on 6 St. Croix are going to need to make in order to satisfy 7 the needs and the demands put upon us as we develop an 8 effective tourism industry. 9 And, finally, by Delegate Donna Christensen again, 10 "It is time for to us blow our conch shell." 11 The term "geotourism" was introduced yesterday and 12 was referenced by Donald Hawkins, Eisenhower Professor of 13 Tourism Policy, George Washington University, School of 14 Business in a conference on the Viability of the Past and 15 the Economic Future of St. Croix, November last year here 16 in the Carambola Beach Resort. 17 Geotourism, according to our keynote speaker, Dawn 18 Drew, is tourism that sustains or enhances the 19 geographical character of the place being visited, 20 including its environment, culture, aesthetics, heritage 21 and the well-being of its residents. 22 Forgive me if I do not segregate St. Croix's 23 heritage and culture from our environment, aesthetics, 24 spirit and the well-being of our citizenry in the course 25 of this workshop. 4 1 This workshop panel is charged with addressing two 2 objectives: One, Strengthening synergy between public, 3 private and non-profit sectors to expand markets and 4 opportunities for artists, cultural, heritage, and I 5 would add environmental institutions. And, two, increase 6 investment in culture, heritage, and again I will add 7 natural resources to advance the impact of these segments 8 of the community. 9 I think we need to look first at some 10 characteristics of this historical and natural resources 11 and how investments in those resources benefit the 12 community; and then explore how private non-profit 13 institutions can or should collaborate to foster 14 sustained use of these resources to benefit the 15 community, i.e. the people of St. Croix. 16 How do cultural and heritage resources serve the 17 community? Cultural and heritage resources are 18 renewable. It is well-known that renewable resources 19 must be nurtured and managed to be sustained for 20 continued harvest. That concept is well understood when 21 we talk about forests and fisheries, but like ecological 22 features, to be sustained, historical and cultural 23 resources in many cases require restoration, and in all 24 cases require nurturing and management. 25 I would add to this list of resources spiritual. 5 1 Note that spiritual features in the area of Maroon Ridge 2 have been identified as cultural tourism assets by Olasee 3 Davis and others involved in initiatives by SUCCEED, the 4 St. Croix United for Community, Culture, Environment and 5 Economic Development. Reference was made on the cover of 6 the magazine yesterday morning to "Hawaii's sacred 7 ground." Note that yesterday Myron Jackson referred to 8 the area accessed when he came over the Scenic Road as a 9 "sacred and special place." 10 We can continue to harvest tourist dollars and other 11 benefits generated from our environmental, historical and 12 cultural assets only if we protect, nurture, and promote 13 them. If we do not, we lose the educational, spiritual, 14 quality of life, and continuing financial benefits to be 15 derived from them. 16 St. Croix is endowed with a beautiful environment, 17 rich history, diverse culture and social heritage, and a 18 deep spiritual legacy. This environment, history, 19 culture and spirit is not only our endowment, passed to 20 us by our parents and grandparents, but if we exercise 21 careful stewardship, it would be that of our children and 22 grandchildren as well. These features are what attract 23 tourism and investment dollars to our island; enhance the 24 quality of life for our citizens; and generate an image 25 that is attractive to businesses and individuals who will 6 1 visit, live on and do business from our island, and 2 invest money in our local economy. 3 One does not need to be a CPA to understand that if 4 you spend the principle of an endowment, eventually it 5 will cease to provide interest and dividends. We know 6 from a fable attributed to Aesop, a Greek story-teller 7 and slave who lived between 620 and 560 BC, that this 8 concept has been well understood for millennia. Aesop's 9 Fable, the "Goose Who Laid the Golden Egg," illustrates 10 clearly the requirement that one spend the interest, not 11 the principle, of an endowment, i.e., we best not spend 12 or loose our environmental, historical, cultural, or 13 spiritual legacies if we wish for our grandchildren to 14 benefit from the dividends of these gifts. 15 Now to our panel's other objective. How can we 16 foster synergy among private, public and nonprofit 17 institutions? If we agree that St. Croix's cultural, 18 historical and environmental endowment must be protected; 19 conserved, not expended; managed, in some cases restored, 20 and in all cases maintained; and promoted, marketed, 21 merchandised. 22 The next question, the questions that come to my 23 mind are who is going to take responsibility for 24 protection, management and promotion and with who's 25 money? Public, private for-profit, and nonprofit sectors 7 1 each have roles to play. 2 The Public Sector: It is the responsibility of 3 regulatory agencies like the Department of Planning and 4 Natural Resources to establish a favorable regulatory 5 environment that encourages sustainable economic 6 development while protecting Aesop's goose. Marketing 7 the island, its people and its heritage is the 8 responsibility of the Department of Tourism. Other 9 bodies in the executive, legislative and judicial 10 branches also have roles to play in protection, 11 management and promotion. 12 Private for-profit companies including venture 13 capital firms and other investors. Investing in the 14 conservation and management of resources serve and 15 support our tourism industry, enhance the quality of life 16 for business partners and employees, and the people of 17 St. Croix. We need investors interested in long-term 18 returns, patient capital, for those who heard Dean 19 Reeder's presentation yesterday. Not investors who want 20 to buy, solicit the V.I. Government endorsement and flip 21 the property for a quick profit for off-shore investors. 22 Private enterprise should provide money for resource 23 restoration and management. These are assets that 24 directly and/or indirectly support their businesses, and 25 companies should help sustain them. 8 1 Economic Development Commission or EDC contributions 2 to nonprofits should be strategically distributed to 3 benefit the economy and people of St. Croix in many 4 areas, including education, social services and 5 protection and management of our culture and history and 6 environment. 7 Artists are singled out by the conference 8 coordinators, and certainly artists and artisans are a 9 special case. Artists render our environmental, 10 historical, cultural and spiritual legacy to canvas, 11 paper, film, CD, DVD, and stage. Their livelihood is 12 directly dependent upon our endowment, and our awareness 13 and appreciation of this legacy is deepened by their 14 expressions and interpretations. Artists and artistic 15 expression should be an integral component of our 16 marketing plan. 17 Non-profit organizations. Non-profit organizations 18 have missions to protect and promote aspects of 19 St. Croix's legacy. For example, the St. Croix Landmark 20 Society has a mission to advance understanding and 21 appreciation of the unique historical and cultural legacy 22 of St. Croix. 23 CHANT's goal is to establish heritage and nature 24 both as the lead tourism product for St. Croix, and the 25 vehicle for sustainable community development. 9 1 The St. Croix Environmental Association's vision is 2 for a community which makes environmentally responsible 3 decisions that conserve St. Croix's natural resources. 4 And community foundations provide a fiduciary role 5 and other services that improve our community, as is well 6 illustrated by the beautiful improvements made in 7 Christiansted's Time Square by the St. Croix Foundation. 8 Non-profits have access to grants, charitable 9 contributions and other funds to fulfill their missions. 10 They also have committed staff prepared to assist 11 government agencies in accomplishing mandates. 12 This conference is attended by people from many 13 sectors, people trained in ecology, history, community 14 development, economics, planning, education, media and 15 marketing, and many other disciplines. The advantage of 16 such a wide range of interests and expertise is the 17 opportunity for symbiosis. We need to take advantage of 18 this diversity in the planning and development process. 19 It is important that all interests be represented in the 20 planning process that will lead to development of a 21 balanced, coordinated marketing strategy for our island 22 of St. Croix. Thank you. 23 I am pleased to introduce our panel. I will just 24 make the introductions quick, and then we will run down 25 one at a time. I welcome Beverly Nicholson-Doty, the 10 1 USVI Commissioner of Tourism. Nadine Marchena-Kean, 2 Director of Lending and Enterprise Zone, V.I. Economic 3 Development Authority. Rick Carrington, Executive 4 Director for CHANT, Crucian Heritage and Nature Tourism. 5 And Roger Dewey can't make it this morning. He sent a 6 five-minute film we will show during the course of the 7 morning. 8 I would like to start with Nadine, and if she could 9 give us her presentation. 10 MRS. MARCHENA-KEAN: Pleasant good morning. 11 (Response.) 12 MRS. MARCHENA-KEAN: I have a tendency to 13 stand when I speak. Since I haven't gotten a lot of 14 sleep these days, I am going to use the mike. Usually my 15 voice projects all the way to the back. 16 First, I would like to correct the record. I am the 17 Director of the Enterprise Zone Commission, not of 18 lending and that is of the Economic Development 19 Authority. 20 We were charged with two questions today, and the 21 first question talked about synergy, and how could we 22 strengthen the synergy between public, private and 23 nonprofit sectors. I have to say that, first of all, 24 there are laws on the books, there are studies and plans 25 that have been done since 1964, the year before I was 11 1 born, and every year since then talks about public, 2 private, nonprofit groups coming together to achieve 3 goals that the people of the Virgin Islands want to 4 achieve and accomplish. 5 The unfortunate part of that is that we have not 6 implemented; we have not enforced the laws and these 7 plans. We're getting there. The enterprise zone is 8 charged with -- and I want to make sure I quote it 9 correctly -- is charged with-- the policy is to 10 provide the necessary means to assist local communities, 11 their residents and the private sector in creating the 12 proper economic and social, and I would add cultural 13 environment to induce the investment of private resources 14 in the zones. 15 The zones happen to be our cultural historic towns. 16 They are the town of Frederiksted, the town of 17 Christiansted, and for right now in St. Thomas, it's 18 Savan. So there it is; it's on the books. We haven't 19 done a lot in that area, but I'm here now, and we are 20 going to be moving in that direction. And it is done in 21 collaboration with the organizations of those towns. So 22 they include Our Town Frederiksted, they include the 23 Frederiksted Economic Development Association, they 24 include the St. Croix Foundation, they include We 25 Savaneros, Inc., they include the Savan Development 12 1 Association. 2 In order though to talk about the synergies 3 strengthening that synergy, we need to do a couple 4 things. Realize that there are many of us in this room 5 and people who have just moved to the island that don't 6 understand or have no idea of what our culture is. We 7 can all sit here and say we think we know what we have, 8 we can define it in different ways, but we really don't 9 know. 10 I venture to say that when he talk about going 11 forward in this particular area, people who have moved to 12 this island recently don't necessarily know how important 13 culture is to us. We are all here. It's a Saturday. 14 We're here bright and early. We could be doing a million 15 other things, but this is critical to us. And we need to 16 be able to put that word out. Education is the first 17 thing we need to do as far as strengthening that synergy. 18 We need to get all on the same page. 19 There was a study commissioned by the Economic 20 Development Authority on charitable giving. There are 21 two questions that were important that were asked at that 22 study that are critical to this discussion. One was what 23 is the most critical issue facing the Virgin Islands? 24 And this was asked of all the EDC beneficiaries. And I 25 am sure everybody in this room knows the answers. It was 13 1 education, crime prevention and public safety, economic 2 development, and health. 3 Then the question was asked what issue areas are 4 supported by EDC beneficiaries? Now, they came up with 5 those. EDC beneficiaries when they arrive on the island 6 might not know necessarily anything about the territory. 7 They are trying to get their business up and running. 8 They're moving, they're looking for people to hire within 9 our local community. Philanthropic activities is not a 10 mandate by law other than education in the EDC law, but 11 they do come forward and say they are going to give. And 12 what they think of when they are interviewed as far as 13 what's important are those four items. 14 What issue areas are supported by EDC beneficiaries 15 however, and I think this is an interesting point. 16 Public education, 86 percent; environment, 68 percent; 17 private education, 68 percent; human services, 64 18 percent; health 59 percent; arts and culture, 59 percent; 19 public safety, 59 percent; violence against women, 55 20 percent; homelessness, 36 percent. So 59 percent of the 21 EDC companies currently on the roles right now that give, 22 give to arts and culture as one of their annual giving 23 amounts. 24 Now, how many people have seen that money by a raise 25 of hand in the community? 14 1 A majority did not see it. The reason why we're not 2 seeing it, I believe, is that we each think of culture 3 in different ways. We don't present right now a cohesive 4 understanding of what our culture is. The money is not 5 seen because it's not a collaborative effort of one idea 6 of our culture. So we need to educate. 7 The second thing is that we need to have events that 8 bring together culture bearers. We have them amongst us, 9 they are walking around and stuff like that, but do we 10 have events where we meet these people, we talk with 11 them? Do we have regular, regular, regular functions 12 where we all hang out together and do cultural 13 activities? In St. Croix more than St. Thomas for sure, 14 but not nearly enough. 15 How many local artists can we name off the top of 16 our head that we can identify their piece of work, their 17 art without looking to see what their name on the piece 18 of art? Can we move forward? 19 One person. I can too. Two, three. This is good. 20 How often do you share that information with somebody 21 else next to you? We need to be able to share that 22 information. I am sure I am running out of time now. 23 And, finally, in this synergy area we need to market 24 our culture without apology. Without apology and with 25 pride. We need to market it to ourselves so that we can 15 1 build that synergy. I am going to talk about why we 2 don't want to apologize in a few minutes. I mean people 3 say it, but let's talk about it. 4 The other question that we had to answer was in what 5 ways can we increase the investment in island cultural 6 and heritage resources to advance the impact of this 7 segment on the community? 8 This is a money question. And when we talk about 9 money, when I talk about money to small business people, 10 I say what are you willing to give up? How far will you 11 go to get that investment? Now our culture has many, 12 many, many layers. In fact, we have more layers than 13 Bradley Christian Vienna cake. The other day I ate some 14 of that. Wow, that was fantastic. We must define, 15 redefine and refine our definition of the product that we 16 are putting out. 17 Now, everybody in this room has a defined idea of 18 what our culture is, by raise of hands. I might pick 19 somebody to define it for me. Does anybody in this room 20 have a defined idea of and can put in a synopsis 21 what our culture is? One person. 22 Would it be the same as the person sitting next to 23 you? I want to read to you something that I found on 24 everyculture.com. And this is a description of the 25 language of a particular culture of a particular place, 16 1 and I want you to tell me where you think this place is 2 in the world. 3 "Historically a society was divided along cast and 4 color lines. The use of standard English characterized 5 the upper classes. Children often use native forms at 6 home and speak standard English at school. Higher 7 percentages of males speak the dialect than do females. 8 The use of a dialect is considered an important part of 9 the culture, but an impediment to education and economic 10 mobility." 11 Raise of hand. We talked about cast systems, et 12 cetera as part of their culture. Where would that place 13 be? 14 AUDIENCE MEMBER: India. 15 AUDIENCE MEMBER: Virgin Islands. 16 Caribbean. 17 MRS. MARCHENA-KEAN: You say Virgin Islands. 18 This was on a website called everyculture.com. It's 19 about cultures all around the world. We are talking 20 about cast systems. And we have a majority now telling 21 me the Virgin Islands, and a couple people saying India. 22 This was a description about the U.S. Virgin Islands 23 when I put in St. Croix culture dot, and it came up with 24 this as part of the description of the Virgin Islands. 25 Not only do we have to define what our culture is, we 17 1 might need to redefine what people are thinking our 2 culture is. 3 Supply must meet demand. Today we were talking and 4 the speaker raised up two items that were found -- one 5 was given to him and the other one was found in this 6 hotel. I have to tell you this is an EDC hotel. I 7 happen to know they were trying to get a local product in 8 here, and they ordered that local product. It was 9 fantastic. The problem, cannot, absolutely cannot say 10 that you have this wonderful, fantastic product and you 11 have a huge hotel and only have 100 pieces. They want to 12 order 10,000 pieces now. Supply must meet demand. If we 13 are going to put out our cultural ideas, the products 14 that would represent our culture, we need to be ready. 15 We must seek other sources. And this might be a 16 controversial statement. But you can't come to 17 government all the time. We are the people. We are 18 government. You can't come to yourself all the time and 19 say we need the money. We need to find other resources. 20 Their international and national resources that are 21 available financially to support the things that we want 22 to do locally. We need to go out there and do that. 23 And, finally, we need to account for the investments 24 that we have made -- that have been made in our product. 25 Sure, I can find money to put in a product that's a 18 1 cultural product that we would like to project out there. 2 But if you squander the money, who is going to come back 3 and give you more money? We are talking about money 4 here. $50,000 to do prints that would be beautiful like 5 that. How did you spend the money? Well, we did a side 6 trip to Orlando. No. So in order to get this 7 investment, you must show that you have spent the money 8 in the right way. 9 My statements and I will conclude now is that we 10 need to first prepare ourselves. We need to come up with 11 an understanding of what our culture is, have a quality 12 product, and be ready when they come calling. Thank you. 13 MR. CHAKROFF: Thank you, Nadine. Next we 14 will watch I understand a movie program presentation by 15 Roger Dewey, the Executive Director of the St. Croix 16 foundation. 17 MR. DEWEY: (Via video presentation.) Hi, I 18 am Roger Dewey. I am the Director of the St. Croix 19 Foundation. I greatly appreciate the opportunity to 20 present in front of this Humanities Council event. I 21 believe very, very strongly, we at the Foundation believe 22 strongly that our towns are a very, very important part 23 of our cultural heritage. The architecture of our towns 24 is some of the finest in the Caribbean, and I'd like to 25 talk this morning about some of the work the Foundation 19 1 has done in the past and some of the ideas we have about 2 the future. 3 If you look around you, we are in Sunday Market 4 Square now. Sunday Market Square is a very, very 5 important historical area. It is where slaves and freed 6 coloreds could come on Sunday and trade wears, trade 7 gossip, share information. It was one of the most 8 important cultural centers on St. Croix for many, many 9 years. 10 The Foundation got involved in rebuilding Sunday 11 Market Square because of its dilapidated condition. The 12 corner building now, the corner of King and Market 13 Streets, one of our most prominent corners on the whole 14 island is now a law office, apartments, and a coffee 15 shop. 16 Six years ago this picture demonstrates the dire 17 conditions in this neighborhood. We decided that we had 18 to step up and take a leadership role. A community 19 foundation is normally a conduit of funding in the 20 community, a conduit of donations and philanthropic 21 dollars. We felt we had to take a leadership role to 22 begin to address some of these issues. I have to give 23 credit to Philip Gerard, one of the founders of our 24 organization for his insistence that we make this a high 25 property. 20 1 These properties that we repair, this entire side of 2 the street that we are repairing over here belonged to 3 the Community Development Corporation. The Community 4 Development Corporation was a creation of the Federal War 5 on Poverty, the Office of Economic Opportunity in the 6 '60s. The Virgin Islands Tri-Island Economic Development 7 Corporation went bankrupt in 1996. The Foundation 8 stepped in and became the court appointed receiver of 9 these properties and begin to clean them up, and in 1998 10 we acquired them. 11 We started to rebuild the corner in 2001 through a 12 couple of grants and support from the V.I. Housing 13 Finance Authority. The Foundation felt strongly that our 14 town need to be revitalized post-Hugo. We became the 15 court appointed receiver in 1996, and in 1998 we acquired 16 them and began to raise money for rebuilding. 17 A number of partners need to be given credit; the 18 Community Development Block Grant Program, the Public 19 Finance Authority, the V.I. Housing Finance Authority, 20 private donors, and other government agencies including 21 U.S. Department of Agriculture Rural Development. 22 Two architects deserve a lot of credit; Bill Taylor, 23 who was one of the founding board members of the 24 Foundation, and Gerville Larsen, who is a board member 25 for many years. Bill served as the architect on the 21 1 corner building, and Gerville served as the architect on 2 the rebuilding of the old Chase Bank building right here, 3 which we are turning into a small business incubator that 4 is cost effective office space for small business people. 5 Bill also was the driving force behind the rebuilding of 6 the square itself. 7 As you can see from the earlier pictures of the 8 square, this rebuilding has really restored its beauty 9 and its functionality with the trees, the wide sidewalks, 10 et cetera. Gerville has worked closely with the 11 Foundation additionally on the Spray Paint and Rejuvenate 12 Program which the Foundation created in Christiansted and 13 Our Town Frederiksted manages in Frederiksted. And, 14 also, it takes place in St. Thomas where properties are 15 painted and beautified to continue the process of 16 revitalization. 17 Now, last year the Foundation's work was recognized 18 by the International Downtown Association. I went to 19 Curacao and gave a presentation on our work here in 20 Sunday Market Square. The most interesting thing about 21 going to Curacao was that Willemstad, the town, the main 22 town in Curacao has received world heritage status from 23 the United Nations for its architecture. The 24 architecture of Christiansted and Frederiksted is much 25 more beautiful, much more attractive, and a cultural gem 22 1 that we need to really focus on. 2 One of the things we are very proud of too is that 3 we have not only taken on this project to remove a 4 disincentive, because the dilapidated condition is a 5 disincentive for other property owners to invest. We 6 feel the rebuild parts of town are an incentive, the 7 rebuild parts of the square are an incentive, but we also 8 helped author part of the Enterprise Zone Bill which 9 provide tax credits for rebuilding buildings in 10 Christiansted, Frederiksted, and Savan in St. Thomas. 11 One of the important things I'm hoping comes out of 12 this effort by the Humanities Council is a recognition 13 that we are just at the beginning of revitalizing our 14 town. There are very, very important policies that we 15 have to focus on. What do we do about dilapidated 16 properties? How do we encourage people to rebuild 17 properties? How can we -- I don't want to say force 18 people, but at the same time there's got to be some 19 community pressure to help revitalize our town because 20 the dilapidated conditions discourage other people from 21 improving their properties, and it hurts the people who 22 live in town, it hurts the people who do business in town 23 to not have a vital Christiansted and Frederiksted. 24 What do we do about speeding up probate? Many of 25 these properties are tied up in probate, and we have to 23 1 look at that as a policy issue. 2 I want to recognize the work of the V.I. Housing 3 Finance Authority who has been doing infill housing in 4 Frederiksted to their credit. It's the belief of the 5 Foundation that we cannot have a healthy St. Croix 6 without a healthy Christiansted and Frederiksted. So we 7 encourage all of you to talk to your friends and 8 neighbors, talk to our political leaders, talk to 9 policymakers to see what we can do to begin to address 10 these issues that are impediments to revitalization of 11 our towns. 12 The Foundation stands ready to work with anybody 13 anytime on this, and we greatly appreciate the 14 opportunity to be able to present here today. Thank you. 15 MRS. NICHOLSON-DOTY: Just to give you a 16 good example, if you think you have trouble agreeing on 17 our culture, we have trouble agreeing on who should go 18 next. 19 MR. CARRINGTON: It's usually lady's first, 20 right. 21 MRS. NICHOLSON-DOTY: As we think about our 22 culture -- and I'd like to introduce Mr. Sebastian 23 Benjamin, a partner with J. Walter Thompson, who is the 24 advertising agency for the U.S. Virgin Islands. It's 25 important that Sebastian is here and not a 24 1 representative. He is the key person on our account, 2 because he needs to hear firsthand what our people are 3 feeling, what they are thinking. And there is no way for 4 him and his team to be able to convey what we want into 5 our marketing plan if in fact he can't feel our people, 6 know our people and understand our needs. 7 And, Sebastian, good luck on that, because I was 8 talking with him -- those of you that know me, I have a 9 really big family that spans both islands. I brought up 10 the subject within my family that we were going to be 11 discussing culture, and I can tell you we came to no 12 consensus. 13 And I'd like to start there, that we really have to 14 look at what's uniquely ours, and we are never going to 15 have the perfect plan, that we are going to have to agree 16 on the 80 percent that we can all agree on and the 20 17 percent we have to agree to disagree to move forward. 18 Because for us to really be able to market the Virgin 19 Islands and St. Croix specifically is that we are going 20 to have to stop with the talk and get with the action. 21 You know we have so much that is uniquely ours, and 22 we certainly need to start. When I was listening to 23 Donovan this morning, I said -- that was the notes that I 24 wrote down for myself. What is uniquely ours that we can 25 create and excel for ourselves, and then the visitors 25 1 will come? Because if we create the artificial 2 experiences, it's not meaningful. It's not truthful. It 3 can't be consistent. And I feel that same way. I'm 4 asked about various items all the time in terms of 5 tourism. I say 90 percent of what we do, if we did it 6 first for the people that live here, the people that 7 visit here are going to have a fabulous experience. 8 What's uniquely ours? I'd like to start first with 9 who is our market, who are the people that are interested 10 in geotourism. And although we said culture and 11 heritage, I wanted to bring in ecotourism as well because 12 I think they are all interconnected and have a very 13 important role as we move forward. 14 There's the myth that this type of visitor is not an 15 affluent visitor or that they are very, very affluent and 16 they are the eccentrics of the '70s and that they don't 17 travel much. And this is the reality that you hear in 18 the marketplace, and we have to recognize that the 19 geotourism individual now, there is about 13 percent 20 which represents about 18.6 million U.S. outbound leisure 21 people that are specifically interested in this market, 22 that their household income is -- they fit right into the 23 demographic of the people that can afford to come to the 24 Virgin Islands. Their household incomes we saw were 25 yesterday someone noted was 51,000. We use the TIA 26 1 information that says 50, but that's well within the 2 range certainly for the people that come to the Virgin 3 Islands. 4 What's even more important is that what do these 5 people do when they come to a destination, because 6 oftentimes we think that people come to a hotel. Nobody 7 comes, they don't select their vacation based on a hotel. 8 They select their destination. They look for what's 9 available within that destination, and based on that they 10 make a determination afterwards about where they are 11 going to stay and what is there to do. 12 I often hear so many times, what is there to do in 13 the Virgin Islands. And this is a visitor that fits our 14 demographic. They fit what we have to offer; hiking, 15 walking, water based activities, biking. Are these 16 things we can do in the Virgin Islands? Are these things 17 that we can offer? They are interested in a variety of 18 things. So it's not that they are coming just for 19 gaming. They are interested in shopping, in retail. 20 This is a demographic that they are going to partake of 21 many aspects within the community which again that's the 22 multiplier affect for the dollar. 23 Having a natural setting was ranked high in their 24 priority list. They are looking for things like 25 wildlife, bird watching, turtle nesting, historic sites. 27 1 These are all things that are readily available within 2 the Virgin Islands. 3 This was the interesting statistic for me that 58 4 million U.S. travelers of that 38 percent said that they 5 would pay more to visit a place that preserved the 6 environment. That's very important and it's a story for 7 us to tell. And how much more, 61 percent said they will 8 pay up to 5 to 10 percent more to use eco-friendly 9 services. 10 The life styles of health and sustainability is the 11 fastest growing trend within the travel industry. And we 12 certainly shouldn't be looking at this market just 13 because it's a trend, but we need to be looking at 14 because it's a sustainable market that protects what we 15 have to offer while promoting the Virgin Islands to the 16 outside world. 17 One of the things that we need to think about as we 18 market is what's the emotional connection, what's the 19 take away. And you know there is a significant amount of 20 individuals today that that experience that they take 21 back, what they can say they saved for the next 22 generation it's an important, it's a part of the entire 23 what they have to offer. 24 I'll tell you about an experience we saw last night. 25 We were sitting out on the patio, and I said to Sebastian 28 1 over in the next room is Brad Lenny who is with our 2 public relations agency. I said that's a perfect 3 St. Croix moment. It was a couple doing a very 4 interesting version of the limbo right on the beach. And 5 I said to him -- they were then taking pictures of each 6 other, and I said, you know, they have bragging rights. 7 They are going to go home and they are going to show that 8 little picture to so many people. They learned to do the 9 limbo on a beach on St. Croix. 10 And those are the experiences that are worth more 11 than any advertising dollar that we can spend, because it 12 captures the essence of that emotional feeling that you 13 got from a destination, and that's what you take back. I 14 said to him, now you know what, we have to figure out the 15 referral program. I want that little picture and how can 16 they tell ten of their friends to come back to St. Croix. 17 Major companies are looking at -- like Expedia now 18 has the carbon offset program. They will be willing to 19 pay more for a vacation that allows for sustainability of 20 the planet. And those are ways we can plug in and 21 promote the Virgin Islands and promote things we are 22 doing as a destination. 23 How do we get that message out? The message can be 24 tailored specifically based on are we talking about 25 hiking, are we talking about heritage, are we talking 29 1 about culture, and defining that message specifically for 2 a particular market and there are so many, as you can 3 see. Of that I believe the Virgin Islands has within the 4 last year been in about five of those publications. 5 Talking closer to home, those things that are 6 specific to us and special and ways that we can tie in 7 existing again not recreating, because we don't want to 8 be Disney World. We want to be able to have people to 9 have an authentic experience. And we already have those 10 within our community, our Ag. Fair, our carnivals, our 11 events, and how do we start speaking to visitors about 12 the things that are happening within our destination that 13 they can experience in the setting that it happens. 14 It's all well and good to have, and I think we 15 should have more of it, an authentic Virgin Islands mill 16 in your hotel, but think about how much more meaningful 17 it is -- and this is something that we recently started, 18 that you brought a travel writer down and they go to 19 someone's home and they have fish and fungi at that 20 person's home. And while they're having fish and fungi, 21 they are getting an oral presentation of just who we are 22 and what we have to offer in a very authentic setting. 23 It's not staged, it's just sharing. 24 As a people we are hospitable. So we just need to 25 make that connectivity. We tried it with one group of 30 1 travel writers. We have another group coming back for 2 November, specifically for seven days. They are only 3 coming to St. Croix because we want to showcase all that 4 St. Croix has to offer as much as we can within that 5 seven days, and we want to make sure that they have a 6 varied experience. They are going to visit a farm, they 7 are going to go to someone's home, in addition they are 8 going to our attractions and activities, to Buck Island, 9 but we want to make sure that we have a full experience 10 of what there is to offer. And so that at home program 11 is something that we are particularly interested in 12 because it gives the writer a story to tell that goes way 13 beyond anything that's commercial. 14 We are talking about the economic impact of 15 geotourism, and we have so many instances where we as a 16 people just have to look at how we integrate that more 17 into the tourism product and the availability of our 18 products on a consistent basis. Mr. Alvin Milligan, who 19 is I think I saw him come in from our office here in 20 St. Croix, we were talking yesterday about doing this, we 21 are calling it a Cruzan tour, a Cruzan Rum tour, because 22 we started working with Cruzan Rum on this tour, and they 23 are going to go throughout the island. 24 He said to me I am looking for something else and I 25 just kind find it. And he talked to me about Smithens 31 1 Farm. He said you know, I said I want something that 2 they can take back with them that they can't get anyplace 3 else. And he talked to me about cane juice. And I said 4 that's the missing link. We want to be able to have a 5 take away. What can they take back that says they only 6 could get it in St. Croix. Those are the things that we 7 need to be working on and things that we are looking at. 8 Another concept that in terms of how the 9 sustainability of tourism, tourism only works if it works 10 for all of us ultimately, because it has to work beyond 11 just the developers and the hoteliers. It has to work 12 for the people. I was saying to a colleague recently 13 with the proliferation of the internet we have an 14 opportunity to get our products out more than just -- 15 having them available on island is wonderful, but how do 16 I get that wonderful soap that I bought in Christiansted 17 when I get home. And perhaps having a mechanism where 18 people could order online specific products from the 19 Virgin Islands and that maybe it's a business incubator 20 where lots of local vendors have their things available 21 so that in addition -- because people do more and more 22 research today. 23 And I think one of the speakers yesterday talked 24 about the fact that before you go to a destination 25 oftentimes you may want to read a book, can I order my 32 1 book on St. Croix before I get there, so that I emerge 2 myself, I begin to feel like this -- I start feeling as 3 if I'm already in this place. How do we do more of that? 4 And also the sustainability of our artists and artisans 5 beyond just the tourists and indigenous population. 6 Another area that I feel so strongly about and in 7 order life I am going to do this is the fact that we look 8 at development oftentimes and we think large development. 9 And I think that has its place, but I think this is an 10 area where more and more Virgin Islanders can become a 11 key component of the tourism product with bed and 12 breakfast, and that we have wonderful old buildings. And 13 we should be looking at becoming partners within the 14 tourism industries as owners of our own and stakeholders 15 in our own future. And you see other places that have 16 done an excellent job of this. 17 I really truly feel strongly that as we look at 18 tourism development and the impact that it can have, it 19 certainly puts us in the driving seat in terms of being 20 in charge of our own destiny when we own more of our 21 product including the accommodations. 22 What's uniquely ours? In December 17, 2003, we 23 officially said quelbe was our music, quadrille came a 24 year later. How do we integrate these activities into 25 the tourism experience and how do we make sure that in 33 1 our marketing we explain to people that these are 2 opportunities that they can partake of while they are on 3 island. 4 I looked at our Times Hard Quadrille Dance last 5 night, and we say how do we make sure that a visitor can 6 know about this and get to an event like this so that 7 they have again that unique experience that they take 8 home, they did something that they could never do in 9 their own homes. 10 Our historical pieces, our museums. One of the 11 things that the department is doing later this year that 12 I'm just -- it was an opportunity for us is that Roy 13 Lawaetz already had a showing, an exhibition in Florence, 14 Italy. And Olga who is our representative in Italy for 15 many, many years called me up, and she was ecstatic, 16 "Beverly, Beverly." And she speaks Italian and she goes 17 back and forth to English, and I am trying to get through 18 her excitement. She said there is a Crucian that's going 19 to be at such and such museum, and it's like as if he was 20 at the Metts. 21 I said, okay, now I'm feeling you. What are your 22 suggestions. This is very big. And she talked to me 23 about some of things they are going to do on a press 24 basis because this native Crucian is going to be in Italy 25 for a two week show. 34 1 I said, Olga see if he will do a private setting for 2 us, showing for us and let's invite our key travel 3 partners, and tour operators and travel writers and they 4 can meet the artist. We will see how it rolls off. We 5 sent out the invitations, and we said we were going to do 6 for 30 people, and she calls me back and again all 7 excited, "We have 50. I can't turn them down." I said, 8 "Please don't." Because this tells me that people that 9 they are interested in what we have to offer and how do 10 we connect something that's uniquely ours with the 11 outside world and promote our destination at the same 12 time. 13 I know I am running out of time. Just various 14 aspects of how we tie in. I know specifically within the 15 African-American market there is such a interest in 16 tracing our genealogy, and there is that link between the 17 Virgin Islands and the United States that we certainly 18 can do more of and really do use that as a link for, not 19 only you can do this online and come and see the place 20 that maybe you had ancestor that you came from. 21 Again, the epicurean part of what we have to offer, 22 our food. Nobody goes to a destination and they don't 23 eat. They have to eat something. It's again a part of 24 those memories that you take back. How do we sell our 25 destination, through our food. 35 1 I just want to really quickly talk about because we 2 are talking about economic impact, and oftentimes we 3 think that there is not profitability in conservation. I 4 asked Maggie Day, who is the director general for all of 5 the Maho properties in St. John and has worked really 6 closely with Stanley Selengut. I say Maggie help me out. 7 I need some help in terms is it more expensive, give me 8 some ideas in terms of oftentimes people think it's too 9 expensive to conserve. 10 And she says, "Beverly, I am going to give you lots 11 of statistics." And she sure did. I will definitely be 12 here for another five hours. She says if you just stick 13 to the three items here; building to take advantage of 14 natural light, looking at construction from its onset at 15 a point that allows for energy efficiency, using native 16 plants and landscaping, and reduce, reuse and recycle. 17 Those things I can tell you over a five-year period it 18 can stand up to any other type of development and 19 actually save the environment in the process. So 20 conservation is certainly a way that allows us to build, 21 have development, but certainly do it in a conscious way. 22 Some great examples, Mount Victory, Concordia, and I 23 believe it's Maho. 24 I will just like to close by saying, as a territory 25 and as we go through this process of embracing our 36 1 culture, our heritage and how we market it to the outside 2 world, how do we achieve economic growth without the 3 commercialization of our culture, we want to preserve our 4 culture while we gain employment and the sustainability 5 of our environment. Thank you. 6 MR. CHAKROFF: Rick Carrington, Executive 7 Director of Crucian Heritage and Nature Tourism, CHANT. 8 MR. CARRINGTON: Good morning. 9 (Response.) 10 (Off the record.) 11 MR. CHAKROFF: While we are waiting, we will 12 take a question or two for the speakers we had so far. 13 Any questions so far for Beverly or Nadine? 14 AUDIENCE MEMBER: Good morning. Nadine, 15 what was the reason that we should not apologize? 16 MRS. MARCHENA-KEAN: The reason we should 17 not apologize, and it had to do with that website that I 18 went onto. It spoke about the fact that we switch back 19 and forth and that if you of -- you speak standard 20 English only if you are of the upper classes and so forth 21 and so on. I think especially when we go out there, and 22 I'm sure Beverly can attest to this, people love to hear 23 our accent. They will sit there and watch you just as 24 you speak all the time. They want to know about the 25 place that you come from. Yes, this is under the U.S. 37 1 flag, and we market that, but at the same time they want 2 to see that uniqueness, and that comes across when we do 3 add that have a little bit of our accent in it. So we 4 should go forward and not apologize for some of the 5 things that really make us different. 6 Sometimes we are afraid that people wouldn't accept 7 that, but I think that we need to go forward and put it 8 out there. If they don't accept it, they wouldn't come. 9 Not a big deal, because there will be lots of people who 10 will be extremely interested in seeing why we are so 11 different. We shouldn't apologize. We should go forward 12 with what we are. 13 AUDIENCE MEMBER: My question is to 14 Ms. Doty. Last week you were in Yankee Stadium and 15 meeting with Virgin Islanders who have relocated to New 16 York. And I was thinking that was an excellent 17 opportunity to get those people to come back and to do 18 their genealogy. And in the exhibition room there is a 19 whole table full of people's genealogies. It's changed. 20 Yesterday it was several families, and today are several 21 other families. 22 And we could kind of get a film together of how to 23 go about doing your genealogy, what is the reason for 24 doing it, the emotional connection for doing it, and 25 perhaps bring about some interest in people who had been 38 1 born here but have left and are coming back, remigrating 2 to the Virgin Islands. 3 MRS. NICHOLSON-DOTY: Thank you. Yes, it's 4 a great opportunity. Certainly we can look at how we can 5 -- when we are out marketing the territory using the 6 opportunity for people to trace their genealogy, so it's 7 an excellent idea. Thank you. 8 AUDIENCE MEMBER: Could we begin to 9 distinguish ourselves as people of the African American 10 and African Caribbean? The reason I'm saying this is 11 that in the survey they ask about what you are, African 12 American or African Caribbean. And I remember when I got 13 the census I wanted to put down African Caribbean, and 14 the census representative was back and forth with me 15 saying I am an African American, and I was saying there 16 is no way in my ancestry that ties me to America. I am a 17 U.S. citizen but I am African Caribbean. 18 And I think this is important because that's what 19 makes us unique. And I think one of the things we need 20 to start doing is start to balance our development to the 21 needs of the community. Because we build these five star 22 casinos that we trying to do that's destroying the 23 culture here and the history, so where do we balance 24 between building five star hotels for casinos that's 25 supported by the residents and leaving them alone as it 39 1 is and be quote/unquote eco-friendly. Thank you. 2 AUDIENCE MEMBER: Good morning. I'd like to 3 just mention example of reaching out. A week ago we had 4 some musicians, some local musicians from the Bahamas 5 that came down to St. Croix to play at Landmarks at Whim. 6 And these musicians were performing with what was the 7 scratchy band and their type of music. In every 8 opportunity they were inviting us to the Bahamas, and we 9 found out that the Bahamas are paying those musicians to 10 go out to the other islands to invite people to the 11 Bahamas. 12 I think we ought to learn from what the Bahamas are 13 doing to get people from here to go to there, how can we 14 do the same thing by our -- they said the government pays 15 their way to come here to invite us to there. And I 16 think that's a good example of how the other islands may 17 be doing as a promotion of their local culture and music. 18 AUDIENCE MEMBER: Good morning, my name is 19 Serida Jacobs. I am a reading campaign coordinator for the 20 Department of Education, and I wanted to know what plans 21 you had for the development of the Scenic Route from east 22 to west as a tourist destination? And there are other 23 people who are willing to work with you on that. Some of 24 our concerns include that we plant trees both fruit trees 25 and other trees like the rain tree because we had lost 40 1 Scenic West already through rain and flooding and so, and 2 we need to plant trees that are large enough to sustain 3 that whole roadway. 4 The Scenic Route has not been used for as a scenic 5 route for locals and tourists alike for many, many years. 6 What can we do? How can we help you? I think we can 7 work with the schools; we can link it to reading, to 8 reading about the area, link it to farming, planting 9 along the roadway. We have locusts and plums there, and 10 I am sure there are a couple other fruits along the way 11 that we can also partake of, both us and the tourists 12 alike. 13 MRS. NICHOLSON-DOTY: Thank you. In terms 14 of plans for Scenic Route that, is really a relationship 15 that we have with the Department of Public Works. The 16 Department of Tourism, really isn't the conduit that 17 develops the routes themselves. And we have had 18 conversations already with the new commissioner of Public 19 Works in terms of how we can market, which is our 20 responsibility once they have completed, because there is 21 work that has to be done on that route. The relationship 22 is in place that we can do the marketing of the things 23 that you mentioned once it is -- all the work is 24 completed. 25 AUDIENCE MEMBER: I raised my hand. I was 41 1 the only person when Nadine asked the question about 2 culture, and I did not mean to imply that I could say 3 what Virgin Islands culture was. But this has been 4 kicking around a long time, and people are embarrassed 5 many times. I seen culture bearers stopped in their 6 tracks because they don't have the answer. I am an 7 artist, and if someone comes to me and say what is art 8 and I'm like. 9 I thought and thought about it and this might be 10 very simplistic, but basically culture I think you can 11 break down into food, language and custom; and then can 12 you have tremendous dialogue about which came first. 13 And when you mentioned the food, the at homes, 14 Beverly, I think that is a brilliant idea. Because, for 15 example, on St. John tourists are continually asking 16 where can we have some local food. And if it isn't 4th 17 of July celebration, we are hard press. There are very 18 few places. They are small. When they run out of food, 19 that's it. You don't get there in time, you don't get 20 food. 21 So I think this concept of the at home perhaps could 22 be broaden, and, of course, you have licensing issues 23 perhaps, but in some way because that becomes a 24 partnership. Because local people would be able -- a lot 25 of people don't want to take on a restaurant. It's scary 42 1 to them. 2 MRS. NICHOLSON-DOTY: I think that it's an 3 opportunity that certainly could be expanded as we get 4 moving with it. We started with the travel writers 5 because we felt that initially that was an immediate 6 opportunity for them to help tell our story, and, 7 hopefully, it could mushroom from there. 8 MR. CHAKROFF: Mary, and others, if you can 9 hold your questions, I think Rick is ready to go, and 10 then we will have a few minutes at the end of his 11 presentation for additional questions. Thank you. 12 MR. CARRINGTON: Good morning, everyone. I 13 apologize for the technical difficulties. However, I am 14 pretty very excited, very excited to be here having the 15 opportunity to present our product, our product, our 16 St. Croix product, which I will show you a little bit 17 about. 18 I think it is very appropriate that CHANT, Crucian 19 Heritage and Nature Tourism is actually presenting at 20 this time. When you've gotten a lot of communication and 21 dialogue with different experts in the industry, the 22 numbers, the trends, the marketing trends, et cetera, but 23 here it is we have a component on St. Croix that's 24 actually geared, set up and we are almost there. We are 25 about 95 percent there on marketing our local products. 43 1 Cruzan Heritage and Nature Tours. The goal of 2 Cruzan Heritage and Nature Tours is to establish nature 3 and tourism as the lead product and the vehicle for 4 sustainable tourism development on St. Croix. 5 Our objective is to act as a catalyst of support for 6 heritage and nature tourism and also partner with the 7 department of tourism in making this product happen. We 8 focus on doing this by bringing providers in the industry 9 together to making our product complete. There is so 10 many times that you hear, and I know everyone has heard 11 it before, and you hear it on the radio show and it kills 12 me, what does St. Croix have to do, what does it have to 13 do in St. Croix? We all know there is plenty to do in 14 St. Croix. It's just that it's a matter of being 15 educated on what to do. 16 This is a little note, St. Croix is a diverse 17 history that remains alive in the architecture, food, and 18 music and traditions, and it's a integral part of our 19 every day life. 20 How does CHANT work? CHANT is set up as basically a 21 DMC tour operator organization. We are a 501(c)3 22 nonprofit organization, and we are working towards to 23 develop sustainable providers in St. Croix. How do we do 24 that? We have actually set up a business incubator plan 25 where we had a gentleman by the name of Mr. Valdemar Hill 44 1 and Mr. Onaji Jackson have done some counseling for 2 potential providers. When we say providers, we are 3 talking about individuals, artisans who have products 4 that might be interested in getting their product out 5 there, a venue, you have an interesting venue. 6 The commissioner spoke about your venue as far as 7 having dinner, bringing guests in. I worked in the 8 industry for a long time, and one of the big things that 9 works in St. Thomas is that you have people come to your 10 house and you actually rent your house out and throw a 11 dinner party, let them have your house for the night. 12 There are a lot of products that we don't understand 13 that we can actually -- it's not your regular surface 14 product, your artisans, your arts and crafts people, your 15 musicians, your culture bearers, even your homes, your 16 historical homes, and like the commissioner mentioned, 17 bringing someone into your family, let them have dinner 18 with you is just a great historical and cultural 19 experience. 20 We start with our business development program, and 21 what we do we pretty much package all our tours. 22 Remember when I say tours, I don't mean walking tours 23 only. Let me use providers. We packaged all our 24 providers on St. Croix. You will get a chance to see 25 some of them, and our goal is to market it to the tour 45 1 operators in the different markets throughout the world. 2 Of course, with the assisting and partnering with the 3 Department of Tourism. This is a big endeavor, and it's 4 not an endeavor that can be taken off from a little small 5 NGO, and it makes sense for government and nonprofit 6 organizations in the private sector to work together as a 7 whole to market our product. 8 CHANT, the main goal of CHANT is to combine all of 9 our rich cultural aspects, our culinary art, our heritage 10 performers, the nature aspects of St. Croix, arts and 11 craft, agritourism, written and oral traditions. This is 12 all with one goal to identify St. Croix's market as a 13 cultural heritage and nature market. 14 Some of our providers that we talked about. Ay-Ay 15 Hike Eco-Tours. Everyone is familiar with Ras Lamoba. 16 Ras Lamoba actually came through our CHANT program and is 17 one of our key stars of the program because he actually 18 started out in the business aspect where his business got 19 developed, he was coached, and now he has a product. If 20 you go on the internet and you look up his name, he's 21 exceptional as far as the result he has on his tours. 22 Veronica Gordon, the bush lady some people may know 23 her by. She displays her local arts and craft products 24 in Frederiksted every Friday in the Buddhoe Park area. 25 Veronica is another recipient of coming through the CHANT 46 1 coaching and business development program. Here it is I 2 am giving you examples of how CHANT is actually help 3 build sustainable local business in the community. 4 Sandra Michael Art and Things. The mocko jumbie 5 artist and masquerader. She is also a part of Bully and 6 the Kafooners Musical Band. And Sandra is another 7 individual who's in our incubator program. She's 8 currently going through the program and getting her 9 business license together, business plan, and we are 10 trying to help her put her product out here on the 11 market. 12 A fine gentleman by the name of Mr. Ben Jones. I 13 think all of us here in the room needs to go and see what 14 this gentleman is doing out on his farm, Virgin Islands 15 Sustainable Farm Institute. He's doing an exceptional 16 job in actually organic tourism and agritourism and has a 17 product that's really sustainable, because some of his 18 buildings are actually made from the wood that is harvest 19 right on the land to talk about true sustainable 20 business. 21 Horseback Riding with Horsemen. This is another 22 CHANT incubator program. We got a couple young gentlemen 23 from the Soffrelli area we are working with to try to get 24 some rides together. They've done a couple of activities 25 for us already, but there are some challenges with 47 1 horseback riding in the industry I wouldn't get into. 2 These are another group of individuals that we are 3 working with as CHANT. 4 Virgin Islands Kayak Tours, Quelbe Music, Guardians 5 of Angels. These are all product providers that you will 6 be able to find on our website. Just to reiterate when 7 they say there is nothing to do or nowhere to go or no 8 activities to find on St. Croix, you can go check out our 9 website and you can find lots more. 10 And of course the Historical sites on St. Croix that 11 we work with. We have our precious resources Annaly Bay 12 that has not been -- I wouldn't say exploited, but for 13 lack of a better word. It's a resource that a lot of us 14 don't have access to, a lot of guests don't have access 15 to on this island and that we actually showcase and try 16 to preserve and show there is a historical aspect to 17 Annaly Bay that we want to preserve and carry through and 18 educate our visitors to the island. 19 CHANT events. The events here are the commissioner 20 and individuals have talked throughout the program of 21 things to do on St. Croix. One of the things that we are 22 aspiring to do as CHANT is we are going to have monthly 23 activities. As a matter of fact, to take it a step 24 further, we are partnering with a couple of venues. 25 Mount Victory is one of the venues we are partnering 48 1 with. Where a guest could come to St. Croix and know on 2 a schedule, has a schedule of events activities, tours on 3 a daily basis. And I have already talked to providers, 4 and a lot of providers, tour guides, artisans are very 5 excited because they don't have a one stop shop area 6 where guests could come and they know they could get a 7 steady flow. 8 This is an opportunity for us to actually have a 9 product when your guests come to the island, visit the 10 hotels, the restaurants, to say, hey, they ask you what 11 do we have to offer. One of our goals of CHANT is to 12 open CHANT centers. We have actually -- you will see 13 further in our presentation, we are going to try to work 14 with Mount Victory in becoming a CHANT center, again 15 where you could get timely tours, not a hit or miss. 16 It's going be there on a weekly basis. 17 One of the other events that we done to try to 18 promote the local -- I got this term from Willard John, 19 edutainment, where you educate and you entertain. 20 Mokoloution is one of our CHANT events that we had in the 21 Frederiksted Fort where we utilized our historical event, 22 we utilized a local historian Mr. Willard John and 23 performer and his mocko jumbie dancers to tell a story 24 and bring it from the evolution to what is present today. 25 We are actually doing this event again on the 18th of 49 1 November. We will have that going. You will be seeing 2 some advertising. 3 Jumbie talk. Jumbie talk is another great tradition 4 that we have as Virgin Islanders. Not Jumbie talk, oral 5 tradition, excuse me, and storytelling. The Bru Anansi 6 stories. I heard countless and I know Delta Dorsch -- I 7 am not even sure. Mr. Hendricks, did Ms. Dorsch write 8 the Bru Anansi book? Because ever since I heard that Bru 9 Anansi story I relate it to Ms. Delta Dorsch. It brings 10 you back to a historical icon and identifying what's 11 happening in your island and around you. 12 But it's a great evening, and this evening jumbie 13 talk, we have an activity October 28, which is this 14 October 28. It's Sunday before Halloween. Halloween is 15 on a Wednesday. We are going to have the jumbie talk. 16 We are actually encouraging everyone else to come out and 17 support us. 18 CHANT in the News. We have been doing different things. 19 We have been around, as you can see, Mr. Schrader. We been 20 around since 2003 trying to promote things in our 21 cultural and heritage aspect in the Virgin Islands. Mr. 22 Schrader is a big part and a big icon and was one of the 23 founders of our board in actually bringing CHANT to 24 realization. CHANTVI, we had a website launch, and one 25 of our first CHANT centers opened in Frederiksted. It's 50 1 right next to the Pier 69 in the Merwin Courtyard in 2 Frederiksted. 3 We had good media coverage. We had representative 4 from the government, private sector. And it's beautiful 5 because everyone seems to be on the same page in bringing 6 this and making this happen. I think we all come to the 7 realization that mass tourism isn't actually the 8 direction to go for St. Croix. 9 Due to technical difficulties, my website didn't 10 come up in the transfer. That's what that was. And, 11 actually, my front has changed a little bit. 12 Finally, partnerships. CHANT's initial goal and 13 number one goal is to seek out initiatives to promote 14 St. Croix. One coming up, we have the FEDA Jazz Fest 15 that's coming up November 16 to 18. We are packaging 16 nature tours to offer to guests at hotels, just in case 17 they want to get involved in what we have to offer on the 18 island. 19 Alken Tours. We talk about the African American 20 market. Lots of people would like to come down here and 21 find out about their roots. Alken Tours is an African 22 American travel agency or tour operator. We are working 23 with them on a heritage package where we are actually 24 setting up heritage tours for the week on parade day. 25 The package includes a masquerade outfit, and they are 51 1 going to go down the road with the mocko jumbies, so they 2 have a full experience of what we have to offer on St. 3 Croix. Not only they get the taste of food, they get our 4 lodging experience, but they get our partying experiences 5 too. 6 We are consistently working with the commissioner 7 here on creating a culture and heritage brand for 8 St. Croix. We are working with the hospitality industry 9 in trying to get our membership. We are working on our 10 membership with the St. Croix Hotel and Tourism 11 Association. 12 Local community and providers, those are the hub of our 13 business. We need to encourage our local people to come 14 out and display their arts and talents. Many of you are 15 great cooks in here, many of you have great aspirations 16 to be artists. CHANT is providing a venue for you to 17 actually -- we walk you through, help incorporate 18 yourself, not incorporate, become a small business owner, 19 promote your product on our website. And with the 20 networking that I'm doing, working with the different 21 nonprofit organizations, Department of Tourism, as a 22 small organization it's imperative that we do this so we 23 can reach larger markets. 24 Our cultural event series -- excuse me, I did touch 25 on CHANT and Mount Victory offering a consistent heritage 52 1 and nature venue, a consistent venue that you can get up 2 from here today and head down there if you wanted to go 3 on a tour. It's not happening today but that's the 4 intent. 5 And the CHANT cultural event series edutainment. If 6 we start with building our local communities, and like 7 everyone said, I heard it said before, our tourism 8 actually starts here at home. I mean, each one of us 9 have at least five friends that we can invite here to 10 these islands. We are waiting for a lot of people to 11 come, but we are all the ambassadors of our own island. 12 Each one of us can make a difference here. 13 I think once we start identifying our market and 14 what we're doing as far as the developing cultural and 15 heritage tourism here, it's a far way we can go. I 16 really feel that St. Croix has an untouched product 17 that's waiting to be developed, and CHANT is that 18 catalyst to pretty much set us on the line and offer our 19 product, and put our product out there to the world. 20 One comment, we are talking about sustainable 21 development of our product and our industry. As I hope 22 you can see and understand the things that we are doing, 23 we are building businesses from local communities to 24 sustain our product. 25 The other thing, one comment I wanted to touch on, 53 1 we were talking about government partnership, and land 2 use development, and there is a document that comes up 3 the Comprehensive Land and Water Use Plan. I had an 4 opportunity -- I touched base on that plan because a lot 5 of individuals look to that plan for guidance, and I 6 believe they feel it's the bible for us to maintain our 7 environment and our resources and development in a 8 sustainable manner. 9 The challenge that I see with it, and I think most 10 of us know, one, it's one document that does not speak to 11 the different topography resources that each island has 12 to offer. Two, it's three different products that we 13 have to offer. The other thing I noticed about it, is 14 that it did not give a tie of how we are going to work 15 and develop the tourism hospitality industry within the 16 mechanism of the document. 17 I don't know if anyone had that chance to look at 18 it. I know we are looking at it, a lot of people are 19 pushing for it to come forward, but still we have three 20 different environments, three different products that we 21 have here to develop, and I just wanted to point that 22 out, because it's worthy to know. 23 I thank you for your time and I would field any 24 questions. 25 MRS. NICHOLSON-DOTY: Rick, and Sebastian is 54 1 in the room. The department is committed to this kind of 2 partnerships. We have advertising set for marketing the 3 Crucian Christmas Festival. What we need to do is work 4 with you on tying in Alken Tours, so that we close the 5 loop so that people can actually book so that that can be 6 the call to action. And Sebastian would work with us on 7 that. 8 MR. CHAKROFF: We have about five or six 9 minutes for questions. I would like to start with Mary 10 and Teyhera (phonetic) who has held off from their 11 questions from before Rick's presentation. 12 AUDIENCE MEMBER: Thank you and good morning. 13 And I'd like to commend everyone on this event. It's 14 very well put together, lots of information. 15 What I would like to address is to the Commissioner. 16 We are celebrating next year a big event for 17 Emancipation. Now I know there were packages for people 18 from the outside to come in during the Transfer Day. I 19 think there were packaged tours. 20 MRS. NICHOLSON-DOTY: Actually, it wasn't a 21 package for Transfer Day. It was actually a package that 22 ran from May until October 31st, and it was called the 23 90th anniversary package. That was just the tag line, 24 but it was for a much broader period. 25 AUDIENCE MEMBER: Now what I would like to 55 1 ask if perhaps you can do something that would highlight 2 Emancipation, because for us, emancipation is bigger than 3 even 4th of July or Transfer Day. And I think Stan and I 4 have done our little bit in getting someone to change 5 from coming for Easter and to come for that event. 6 MRS. NICHOLSON-DOTY: We will be happy to 7 talk to you. I believe Mr. Brad Nugent, who is the 8 Assistant Commissioner for St. Croix, is in the room. I 9 am here two or three days a week. I am happy to talk to 10 you and see what we can do. 11 AUDIENCE MEMBER: Thank you. 12 AUDIENCE MEMBER: This is kind of to the 13 commission and talking about telling the story about the 14 Crucian experience and about the island. And what I 15 would like to see and have encouraged and talked to Paul 16 some about it, reenactment, making your museums alive. 17 They are not alive. They don't tell a story. If we look 18 at history and look at some other cultures that have used 19 that theme, we see the liveliness of those museums, and 20 that also attracts tourism. You can have that 21 storytelling going on continuously and have days that 22 people come in and you are doing the stories. I would 23 like to encourage that as a way of conveying the culture 24 and the history of the Virgin Islands. 25 MRS. NICHOLSON-DOTY: I am so full in 56 1 support of this. I think I see Kwabena back here. And 2 many of you know I come from the hotel sector, having 3 worked in the hotels for a very long time. And one of 4 most successful promotions that we did while I was at 5 Point Pleasant was I think called Caribbean Tea Time. 6 Once a week Kwabena would come; one day we have dumb 7 bread and cheese, another day we would have some small, 8 it wasn't anything major, maybe it was tarts, maubi. The 9 biggest thing we thought we promoted was some kallaloo 10 thinking nobody would eat it, and we were done in few 11 minutes. Kwabena would do storytelling. 12 We thought we will try it. I think the owners were 13 appeasing me at the time, saying, okay, well let her try 14 it. Every week people turned out because it was the take 15 away. And I have travel agents that I run into still 16 that ask me, You remember the gentleman that told us the 17 bonnet story, is he still around? 18 Those are the memories that people take away that 19 are invaluable in terms of your marketing. I'm right 20 there with you. I understand that we have to make this a 21 living history. 22 MRS. MARCHENA-KEAN: I would also like to 23 respond to that very briefly. I can't speak about the 24 finer details of these projects, but in each of the 25 districts, the zones that I'm working at the Enterprise 57 1 Zone, there have been individuals who have said basically 2 that they will be using a house or a building within 3 those zones to have some kind of active, interactive 4 museum, an activity happening within one of those homes 5 or houses in Frederiksted, Christiansted and Savan. 6 There have been individuals who approach me. Now, we are 7 working on getting them any assistance they need, and 8 that's where my side comes in, but there are plans in the 9 making. 10 AUDIENCE MEMBER: Good morning. Very 11 informative panel, and I am really excited that there is 12 so much to do on St. Croix, and it's actually being 13 brought out. The only one thing I haven't seen is 14 pre-Columbian history, it's rich. It's 60 sites on 15 St. Croix alone. Three of them are preceramic. We got a 16 carbonate reading 3,240 years, and we actually have a 17 museum on St. Croix that is strictly pre-Columbian. 18 Actually, the Department of Tourism has our brochures, 19 and I have been working with Assistant Commissioner 20 Nugent also on promoting it as well. 21 And, of course, for what I am here for which is my 22 job, I am the interpreter for the East End Marine Water 23 Park, and we would like to invite everyone to come out. 24 And, of course, I talked with Assistant Commissioner 25 Nugent about bringing the travel writers out there as 58 1 well. Thank you. 2 AUDIENCE MEMBER: Good morning and thanks 3 for a very informative discussion. I don't know if just 4 a question or just furthering the discussion of culture. 5 I think it's kind of alarming that only one person could 6 volunteer to say that they had an idea what Virgin 7 Islands culture is. And what I want to add to that is 8 that thank you for mentioning that pre-Columbian history 9 should also be a part of that. But culture is not 10 something that's static. It's changing and involving 11 every day. What was culture to my grandmother is not 12 necessarily culture to my daughter. But how do we move 13 forward on this and come up with something that defines 14 it, that's mindful, respectful to the people that have 15 been here and that have contributed, have been born and 16 raised, and, you know, African, European, pre-Columbian 17 how do we move forward and actually come up with 18 something so that we don't have this antiquated 19 definition on allculture.com that really nobody could 20 really identify with. We all thought -- some of us 21 thought it was India, some of us knew it was the Virgin 22 Islands. How do we move forward with that? Is it 23 something that can be legislated? 24 Yesterday at lunch there was a very animated 25 discussion about quelbe, and some of the people at the 59 1 table couldn't agree that that should have been our 2 official music. So how do we get to the 80 percent that 3 we all can agree on and agree to disagree on the other 20 4 percent? 5 MR. CARRINGTON: I'd like to comment on 6 that. One of the ways I see and it's simple, economics. 7 Once someone feels the effect and sees the effect of what 8 they are bringing forward, their culture, their heritage 9 and it shows in their pocket, it brings a morale, a 10 morale boost. 11 AUDIENCE MEMBER: I'm a St. Johnian, and the 12 culture of St. John has probably changed more than any of 13 the other islands. Now people are coming off the ferry 14 and they are looking for a hamburger and a happy hour at 15 Woody's. And maybe it's celebrated once a year when 16 Denise Georges from the National Park does her 17 Smithsonian folk life and maybe a little bit of carnival. 18 How do we make it authentic and not that once a year 19 thing? I don't know if economics is necessarily the 20 answer because you have a lot of people are coming here 21 and benefiting economically but not preserving the 22 culture. 23 MR. CARRINGTON: When I refer to economics, 24 I refer to it from a family standpoint, developing 25 business from your family, from within, sustainable. I 60 1 think once that is realized, then you are able to pass on 2 your history and your culture. There is a certain pride 3 and a ownership to that that you want to display. It's 4 lacking greatly, I agree, but it's a mechanism. It's an 5 opportunity that we have instead of sitting down and 6 watching cable TV during Thanksgiving or basketball game, 7 we need to be sharing our historical stories and what we 8 have done as families growing up on these islands that we 9 can share with visitors, whether our talents or our 10 historical aspects of our lives, we need to share that. 11 I think that if we don't pass that torch along right 12 now, it's going to be lost, because I'm involved, but I 13 can be the first, I'm no historian but I am involved in 14 the industry and trying to preserve what we have here to 15 offer. That's my answer. 16 MR. CHAKROFF: I am going to cut it off 17 here. Nadine would like to respond, and this one woman 18 has been very patient waiting for a comment. If she 19 could make a quick comment. We are already at time, and 20 I don't want not to enjoy Delta Dorsch, Bully Petersen 21 and the Music Kafooners and King of Calypso Derby. We 22 don't want to miss those guys for lunch. 23 Nadine had a response to the last question. 24 MRS. MARCHENA-KEAN: I just want to make 25 sure I made it clear. I know that there were people in 61 1 the room that had some ideas of what's culture, some 2 parts of culture were. My question was about the full 3 definition of our culture. 4 The second thing is we need to sit down and focus 5 only on our definition. If that's the only question that 6 we are going to spend time on and come together again to 7 determine what a definition is, we may fail the first, 8 second, third, fourth time. You got to try something, 9 and we have to implement and utilize it for a couple 10 years, and say, okay, that include so and so and so, we 11 need to go again; but we need to sit down and do it. 12 Implementation is the way we have to go. Next week we 13 need to be here. 14 MR. CHAKROFF: One more comment or question. 15 AUDIENCE MEMBER: Good morning, this is 16 directed to the Commissioner. It's a very basic 17 question. What do you think tourism's role and the 18 conduits are in developing the actual tourism products 19 that we've been talking about that are really we are all 20 very undeveloped in terms of culture and the arts versus 21 your responsibility to market the destinations? 22 MRS. NICHOLSON-DOTY: By legislation the 23 role of the Department of Tourism is to market, by 24 legislation. And there are other departments that are 25 integral into economic development and the development of 62 1 various, but our role as it pertains to how the 2 department was legislated, we are the marketing arm. 3 Once we have -- it is not should we, it is our 4 responsibility once we have a product to market the 5 destination. 6 AUDIENCE MEMBER: That's confusing like who 7 to go to for what and for assistance, support, et cetera. 8 I think that that's a nice clarification. 9 MR. CHAKROFF: I want to thank the panelists 10 and the program coordinators and you the participants. 11 Thank you very much. Let's enjoy lunch. 12 13 (Time noted 12:05 p.m.) 14 15 16 17 18 19 20 21 22 23 24 25 63 1 CERTIFICATE OF REPORTER 2 3 I, Yvonne Samuel-Setorie, Registered Professional 4 Reporter, do hereby certify that the above-named 5 conference was taken by me in machine shorthand and 6 represents the official transcript of said conference; 7 and that said transcription is true and correct. 8 In witness whereof, I have hereunto subscribed my 9 hand. 10 11 12 _____________________________ YVONNE SAMUEL-SETORIE, RPR 13 14 15 16 17 18 19 20 21 22 23 24 25 ¡À.%0%”D•DKKËKÐKÝKáKäKæK#N%N—^�^¿ÇÀÇ#É$ɥ̶̧ó·óÍÏ(,ç,è,+G/GÅTÊTúTÿTÏ`Ø`±°üøüøüøüøüøüøüøüøüøüôüôüôüôüðüðüðüðüðüðüðühs#µhRah÷]khcV*)DE…†ÉÊÿ : ; r ­ ® ¯ ç è é & ' úúúúúôúôúôúôúúúúúúúôúúúúúúôú@&gdé&ïgdcV*±°þ' ( ) * + c d e ¦ Ü  !"#$%&'_’Ë8:úúúúôúúúôúúúúúúúúúúúúúôôôúúú@&gdé&ïgdcV*:;„…†ÎÏ _ ` © ª ì í 67|}ÄÅ PQ•–º»úúúúúúúúúúúúúúúúúúúúúúúúúúúúúgdcV*BC†‡¸¹üýZ[�‚Âà PQ€ÆÈÉúúúúúúúúúúúúúúúúúúúúúúúúúúúúúgdcV*EF��×Ø 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